International brand expansion / 2025
Aimer: from product positioning to North American market validation
Coordinating market entry across product positioning, content commerce, influencer marketing and local operations.
Service experience
The challenge
Build product awareness and a route to sales in North America.
TELLING's role
Connect product positioning, brand content, influencer marketing and local e-commerce operations to support early market validation.
What this experience brings
Linking strategic judgment with channel execution, using real market feedback to guide the next investment of resources.