Aimer: from product positioning to North American market validation
Coordinating market entry across product positioning, content commerce, influencer marketing and local operations.
Read the experience ↗Solutions / Brand & Digital Growth
How will U.S. customers discover, trust and buy your brand?
Connect localized positioning, content, commerce and offline touchpoints into a customer journey.
Tell us what you’re trying to do ↗WHO THIS IS FOR
Is this your situation?
Product teams building U.S. brand awareness and a sustainable sales approach.
How we approach it
Before advertising, align positioning, pricing, product communication and fulfillment. Channels should support the customer buying process, with investment adjusted through feedback.
What we evaluate
- Customer context, messaging and packaging
- Roles for Amazon, TikTok and owned commerce
- Content, creator partnerships and conversion paths
- Offline feedback, repeat purchasing and fulfillment
What gets delivered
- Positioning and localization recommendations
- Content and channel priorities with a validation plan
- Stage-specific measures and review cadence
Scope, responsibilities, timing and fees are agreed before work begins.
Consultation, diagnosis and planning fees ↗Who may be involved
- Content, commerce and creator partners
- Local customer research and retail partners
TELLING coordinates the commercial work. Appropriately qualified specialists provide regulated professional services.
Common questions
Is this only paid advertising?
Scope may cover positioning, content, commerce and offline coordination. Paid media is one execution option.
How is the first stage measured?
Agree measures for the task, such as user feedback, channel response and sales performance, without a universal sales guarantee.
Relevant experience
Start with your goal.
You do not need to know which specialist or service to choose.