Aimer: from product positioning to North American market validation
Coordinating market entry across product positioning, content commerce, influencer marketing and local operations.
Read the experience ↗Solutions / U.S. Sales & Distribution
Which U.S. customers, buyers and distributors should you approach?
Map digital commerce, major retail and regional distribution together to choose a route that fits your stage.
Tell us what you’re trying to do ↗WHO THIS IS FOR
Is this your situation?
Brands and manufacturers seeking initial customers, distributor growth or expansion from online sales into physical channels.
How we approach it
A contact is only one part of channel readiness. Product, pricing, supply, service and buyer materials should be ready before introductions and meetings, with follow-through on buyer feedback.
What we evaluate
- Fit with major retail, regional and specialist distribution
- Readiness for channels such as Walmart, Costco, Target, Home Depot and Lowe’s
- Distributor economics, inventory, supply and returns
- Coordination between Amazon, TikTok, owned stores and offline channels
What gets delivered
- Channel priorities and buyer profiles
- Buyer-material gaps, outreach and meeting plans
- Agreed introductions and follow-up, with feedback and next steps recorded
Scope, responsibilities, timing and fees are agreed before work begins.
Consultation, diagnosis and planning fees ↗Who may be involved
- Retail buyers, regional dealers and SMB distributors
- Commerce, logistics and local sales partners
TELLING coordinates the commercial work. Appropriately qualified specialists provide regulated professional services.
Common questions
How are introductions scoped?
The engagement specifies targets, format, number and completion criteria. Purchasing, listings and commercial terms are decided by the parties.
Do you only work on major retail?
We also assess regional dealers, specialist distributors and independent stores, prioritizing by product and stage.
Relevant experience
New Hope's Grassroots Capital: exploring the U.S. market
A visit to TELLING's Los Angeles headquarters to discuss brand globalization, channel collaboration and social commerce.
Read the experience ↗Start with your goal.
You do not need to know which specialist or service to choose.