What is the right way for your product to enter the U.S.?

Assess the opportunity, cost of entry and business readiness before deciding what to validate and how much to invest.

WHO THIS IS FOR

Is this your situation?

Businesses with an established product exploring their first U.S. entry or reassessing their approach.

How we approach it

A large market alone is not an investment case. We ask who will buy, why, through which channel and with what unit economics. Where evidence is missing, the next step is to test the assumption.

What we evaluate

Target customers, use cases and alternatives
Price positioning, landed costs and channel margins
Specialist review needed for certification, labeling, imports and product liability
Initial channel, team capacity and affordable validation budget

What gets delivered

Opportunity and risk assessment separating evidence from assumptions
Entry options, priority validation activities and decision gates
Proposed scope, resources and budget for research or validation

Scope, responsibilities, timing and fees are agreed before work begins.

Consultation, diagnosis and planning fees ↗

Who may be involved

Industry researchers and channel partners
Trade, certification, legal and tax specialists

TELLING coordinates the commercial work. Appropriately qualified specialists provide regulated professional services.

Common questions

Can you provide a sales forecast immediately?

Scenarios require evidence and validation. Unverified estimates are not sales commitments.

Should I start with a consultation or diagnosis?

Start with a $500 consultation for a focused decision, or a $1,500 diagnosis for one business and one market.

Relevant experience

Aimer: from product positioning to North American market validation

Coordinating market entry across product positioning, content commerce, influencer marketing and local operations.

Read the experience ↗

Start with your goal.

You do not need to know which specialist or service to choose.

Tell us your goal ↗